Lynn Casey is a highly sought after trend expert, consumer scientist, brand builder and futurist helping industry leading organizations make the biggest leaps possible. Lynn is known for her unique ability to spot patterns and connect the dots of emerging sociocultural, digital, economic and behavioral trends and translate those into actionable strategies. Lynn is known for her colorful and deep 360-degree trend talks and immersive workshops that weave authentic narrative and deep data together to truly energize and invite real innovation. Previously, an award-winning marketing executive at Paramount Pictures, Lynn has shifted her focus onto the heartbeats behind the data points driving change around the world. Most recently, Lynn has led leadership teams on cultural spelunking tours – embedding them into the American heartland for lifechanging lessons on the new consumer landscape. Companies as diverse as Facebook, Instagram, Disney, Mattel, Estee Lauder and Danone rely on her clear vision and current culture pulse to forge new paths and support new initiatives. Currently Lynn is traveling the world to guide companies and their leaders looking to navigate the new post-Covid landscape, parse the world of Gen Z, and expand into new hybrid realities of experience and service. Her thoughts are shared in articles, keynotes and through her biweekly trend newsletter: the ScoutLook. A sought after master coach, lecturer and author, Lynn is currently based in Los Angeles, (with a generous sprinkling of New York) where she helms her trend and consumer insights consultancy, Shine Scout, Inc.