Vitor Freire

Co-founder & Creative Director,

Imagination of Things

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Creative director setting up playgrounds for radical imagination. As a choreographer of experiences, he has crafted story-driven interactions and collaborations with Crispin, Porter + Bogusky; VICE/Virtue; 72andSunny, IKEA, EU Commission, and architect Ole Scheeren. He is the co-founder of Imagination of Things, a creative studio doing impactful and award-winning projects involving design fiction, mixed reality, and other playful experiences. Vitor also has a Master's degree in Creative Technology at New York University (ITP, Tisch School of Arts).

Shaped by the careers he aspired to pursue but ultimately did not follow. He's a dancer at heart, a choreographer of experiences, and a hype man for poetic moments. He trusts in play, and sees friction as potential, and he's a supporter of collective ways of developing change.

Vitor was born in Salvador, Brazil, and lived in Montreal, São Paulo, New York, Boulder, and Amsterdam. As a native foreigner, he has been developing a series of tangible and intangible tools and strategies to connect and reconnect with people, using design, play, and technology. He's also fluent in unknowing and his curiosity barely has an accent.